FAQ

  • Who should take this course?

    This course was designed for those that would like a little more information on Demand Side Sales before committing to adopting a new sales approach.

  • What will I get out of this course?

    This course will introduce the concepts and language of Demand Side Sales. You will be given thought-starters of how a change in your sales mindset can unlock your sales potential.

  • Should I take this course if I know I want to sell using a Demand Side approach?

    If you have already determined that you want to incorporate Demand Sides Sales, this may not be the right course. We have developed a Demand Side Sales Workbook course for those that know they want to change their approach.

  • Why did we develop a intro class?

    This is a course for those in passive looking. Passive looking is a stage in which people want to learn about something but do not have enough information to shape the new idea. So, we built this course to help people to investigate if Demand Side Sales is right for them.

  • How was this course developed?

    This course is a prototype, more of a version 1.0 than a final, set-in-stone offering. As students enroll and complete the course, we'll be taking into account student experience in order to hone and refine the offering for all. We thank you in advance for participating in this initial prototype.

Course curriculum

    1. Introduction to the Course

    2. Meet Your Instructors

    1. Struggles of Selling on the Supply Side

    2. Supply and Demand

    3. Supply & Demand: An Example

    1. Overview of Jobs to Be Done

    2. Forces of Progress

    3. Why is Demand So Important?

    1. Introduction to the Timeline

    2. Reference Guide: The Timeline & The Process of Progress

    1. Qualifying leads into a JTBD

    2. Reference Guide: Qualifying Leads

    1. Matching Features and Benefits to the JTBD

    2. Reference Guide: Matching Features and Benefits

About this course

  • $40.00
  • 15 lessons