Foundations of Jobs to be Done - Interview Focus
Foundations of Jobs to Be Done (JTBD) helps you leverage the framework of JTBD to discover why and how people decide to use products, services and processes.
April 4, April 11, April 18, April 25, May 2
Weekly assignments will challenge you to put your new knowledge into practice.
Welcome to Live Classes
Introduction to JTBD Theory
Framing the Question and Setting Up Interviews
Conducting Interviews: Part II
Finding Patterns, Detailing Clusters and Prototyping Opportunities
This class is for those who already possess some knowledge of Jobs to Be Done, acquired through practice, projects, reading or self-study. Those who regularly conduct customer interviews will benefit most from this interview-centric course. It doesn't matter if you are a founder, executive, marketer, engineer, product manager or something else entirely, as long as you want to improve your customer interviewing skills.
In this course, you'll review the basic frameworks and theory of Jobs to Be Done. This is not a theoretical lecture class, however; you'll be challenged to practice interviewing and will learn the basics of analyzing the customer data you collect in order to make important business decisions.
Class will meet live for three hours each week. Expect to spend at least an additional two hours per week on homework.
Each session will be recorded; recordings will be available in case of absence.
Please feel free to contact us at firstname.lastname@example.org